2024年初我们接到AKQA邀请为NBA&钙尔奇品牌的邀请, 为麦迪中国行设计制作了一条动画短片, 用以宣传钙尔奇的品牌特性, 以儿童和父母的视角,结合当下流行的直播文化, 让麦迪和NBA训练师一起带领大家在线跳健身操.

In early 2024, we partnered with AKQA for NBA & Caltrate to create an animated short for Tracy McGrady's China tour. Blending child/parent perspectives with live-streaming trends, the video promoted Caltrate's brand values by showcasing McGrady and NBA trainers leading live workout sessions to engage viewers.

Credits

Client : NBA&Caltrate
Agency: AKQA SH
Design: BoyangXu, Amao
Animation: BY-STUDIO, Amao